We create tailored marketing campaigns to enhance property exposure and attract the right buyers to the property from day one. With a large array of online portals, print and social media at hand, it’s important you select a marketing plan that is inclusive and that will generate results.

Our initial focus is to identify the primary potential buyer demographics suitable to the property. We then look at creating a marketing plan that will ensure the property is center focus amongst active buyers. Placement of property marketing and creating that wow factor, makes all the difference when looking to draw in buyers early and it plays an even bigger part in creating a competition between buyers.

Negotiation Expertise

It’s human nature to hold back when buying, whether it’s a car, a business or when looking to buy a home, no one puts forward their best offer fist. Almost every sale and deal we conduct requires some form of negotiation on terms, price, deposit or settlement dates.

Understanding the buyers motivations, budget, time frames or reason for choosing this home in this area, all create opportunity for leverage in later negotiations. Emotion plays another big part in leverage during negotiation, identifying what owning the property really means to a particular buyer goes a long way. This helps us feel out if we can push the sale higher, how long we can hold a buyer, and define when we have the best dollar price on paper for our clients.

Premium Photography

We work with the best property photographers in Christchurch to ensure every single property we present to the market looks stunning from day one.
Having exceptional photography not only enhances buyer value perception but also creates a strong foundation for the rest of the marketing.

As imagery is used across all websites, social and print media, it is extremely important we get this right. All of the photographers we work with specialise in post editing and aerial photography, allowing us to capture the best angle and enhance on the feature aspects of the home.

Video Presentation

There are very few tools that can tell a story or showcase a property quite like a video can. It has the ability to show so much more than a still image and can be a powerful tool when dealing with out of town buyers.

When creating a presentation for property, we aim to not only sell the amazing features of the home but also sell and showcase the neighborhood as well. We make use of drone flight as a staple to help show off local schooling, parks and other amenities the area has to offer.

Creating a presentation that captures buyer attention and get the neighbors talking drives the property further, creates more inquiries and inspections and also enhances the value perception and reduces sale time. We strongly recommend this to clients who are looking to stand out from the crowd.

Digital Media Technology

Making sure you have a solid online presence plays a big part in the journey to a successful sale. Nearly 80% of all property inquiries we receive are from online portals, with some sites generating more than others. There are a lot of choices when it comes to online marketing and not all are created equal, making it important to chose carefully when looking at online marketing.

Social media and Google campaigns are also great tools to incorporate, as we are already seeing the online market shift, with property engagement moving outside of the traditional websites. When building a campaign to net the best result, it’s important to make sure all bases are covered and that the marketing actually connects with the target buyers.

We offer our clients multiple options when it comes to online marketing and we can also advise where to invest for the best return.

Campaign Management

Having a strategy in place, is crucial when looking to achieve results, and running a structured a campaign requires careful planning and attention to detail.

Placement and timing of marketing all make a big impact on the final result. Whether selling by Auction, Deadline Treaty or by Negotiation, there needs to be a structure in place to leverage the interest from the market and create urgency and competition between buyers.

With over six years experience in selling property and managing campaigns, we know how to net top results for our clients.